jaanahaaksiluoto is an independent fashion label which fuses minimalist and simplified style with detailed finishings in order to create edgy yet wearable woman's wear and accessories. Pieces have an alternative style with an individual appeal as opposed to the anonymity of the mass produced and strictly seasonal pieces.
The label has a strong Finnish identity. Emphasis is put on sustainability, good craftsmanship and high quality materials. Collections are manufactured in small batches in Finland an in the neighbouring Estonia. The production is planned so that the textile surplus will remain as low as possible and used, when possible, for the next designs.